10 ways to get real followers on Instagram
Instagram has exploded to cosmic proportions. This a gold mine, an untapped market for your new start-up or your business to flourish on. You’ve gotta create compelling content that stands out in these competitive times. Instagram’s new algorithms are not making things easier either. Here are 10 tips on getting you that much-needed boost.
#1 Relevant Followers:
When creating an Instagram account for your brand, you might be compelled to follow everyone left and right for follow-backs. The problem with this strategy is that you will soon start losing them and be back with the numbers you started with. Instead of making this rookie mistake, take a more organic approach by following brands that are in similar lines of business. Let them know your presence in the market by liking, sharing and commenting on their posts as well. This will get your networked, so you gain genuine followers interested in your content. And you know what that means – More ratio of likes per follow.
#2 Visual and Emotional Content
Don’t be a bore! Be compelling with your content. The visuals and words should be able to strike a chord with the users. An emotional impact is a goal you should aim for. Take a normal picture – make a story out of it to make it memorable.
#3 Be Consistent
Even though millennials are glued to their phones, there is a large population of people who aren’t. A lot of people check their Instagram only once a day, some even going as far as once a week. Posting engaging content consistently is the only way to keep them interested.
#4 Submit Content To Curated Accounts
Suppose you’re starting a brand that sells bike exhausts wouldn’t it be great if other pages showed off your products too? The best way to reach them is by sending them the best of your pictures. Instagram is filled with such accounts that showcase other people’s work. They have huge followings; having your product on their page will generate a bigger fan base for you. Getting tagged by these popular pages also gives a sense of authenticity to your brand.
#5 Collaborate with other Influencers
Make connections with other relevant popular accounts. Tag each other and make a game out of it. Create contests and give shout-outs to the winners. A good way to create a loyal fan-base is by doing giveaways.
#6 Let your community Create Content for You
Let your users take pictures of your product and post them under your unique hashtags. This goes well with contests. Getting your hashtag trending generates even more traffic for your page. An example would be a contest sharing selfies of your new haircut with the hashtag #StyledByTheBest. These photos must be tagged to your account and other collaborators. It’s a win-win situation where everyone gets something out of it.
#7 Tagging Friends
Let your followers tag their friends getting you even more reach. You can do this by using catchy captions like- ” Tag a friend who’d like to do this with you” This is an amazing way for your brand to draw in potential customers.
#8 Tell Stories
Social media has diluted real emotion. People are always nostalgic and talk about the good ol’ days. Beautiful content that tells stories is the best way to hit home with such users. Something that reminds people of rainy days with their parents or a childhood pet is incredibly powerful. Never underestimate the power of the well-written words.
#9 Paid Promotions
Paid promotions are an easy way to get a fast boost. Once you gain thousands of followers, new ones will start pouring. This chain reaction is a tried and tested method for establishing yourself in the social market. Another way to do this is by getting celebrities involved. Having a famous celeb share a photo with your brand tagged in his/her post it gives of a more reliable and trustworthy vibe.
#10 Be Engaging
Go the extra mile and reply to DMs sent by potential customers. Reply to negative comments in a positive way and a thank you to the positive comments go a long way. Establish a trust-worthy brand identity by engaging your customers in a friendly way. Always be positive and keep going forward with your brand image.