Expert Digital Marketing Tools That No One Told You About
Digital marketing is a tough business. Usually, it requires ethereal levels of multitasking. Managing campaigns, running multiples ads, designing creative websites can be quite the load. This is why investing in nifty tools that make the job more streamlined and easier is a good idea. Here are a few such digital marketing tools that can help you too.
People need fast results. The number one reason for google’s reign over the search engine game is due to their unbelievably fast results. In the same way, a well-optimized website with fast loading rates can make the user experience tons easier. Great user experience only begins, when the user can actually experience the site. It has been noted that conversion rates can skyrocket when a website has loading speeds of less than 2 seconds. Here a few statistics that help prove the point.
- 47% of visitors are expecting your site to load in less than two seconds
- A one second delay means conversions decrease by 7% and page views decrease by 11%
- 79% of customers who notice performance issues will be less likely to buy from your site again in the future
https://tools.pingdom.com/ is a good place to start
A good analytics tool can help you answer these questions:
What kind of people are visiting my site
What are they doing on my site
Where are these people from
How did they find my site
Why do they come here in the first place
Google Analytics allows you to learn all this through their tools. It’s super easy to use and can be activated on a page just by copy-pasting a snippet of code. What else? Well, it’s free too! These incredible insights into your own website let you find out what about it the consumers like the most and the parts that don’t function so well. Using this data you can use groundbreaking strategies to further enhance the user experience. Making sure the conversion rate gets a boost.
Social Media Manager
Social Media Marketing is one of the main ingredients of Digital Marketing. Although certain social media websites such as Facebook and Instagram come with its business version that gives you basic information on the demographics and reach, brands need tools that go an extra mile. In case you run multiple accounts that require constant updates, you should opt for a tool designed to review advanced metrics.
Forbes has mentioned HootSuite, Buffer, and SproutSocial as some of the best means to reach your goals.
Conversion rate Optimizer tools
Key Performance Indicator is a measurable value that demonstrates how effectively a company is reaching its goals. KPIs are used generally to find out if the necessary goals are being reached in time. Conversion rate optimization helps these brands raise their KPI by means of in-depth analytics. CRO involves multiple strategies, but almost all of them begin by analyzing the available data. Once you get the information sorted, you will have found where the problem is. Creating a hypothesis that solves the problem, Implementing it and testing the results is how the circle goes.
Qualroo is one such tool that helps in a retention of the audience by engaging them through surveys. This is just one method. Another includes usage of heat maps to find out the topics where the users are most interested in it but don’t click on. In-depth details such as this help the creators find out which part of their strategy are offputting remodel their website to attract more potentials.
Read more about the Conversion Rate Optimization on my next blog
Using the latest tools can get you gains that you never thought you could have. Choose wisely and adapt to growth patterns.
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