4 Major Digital Marketing Trends of 2018
If there is one word that explains the boom of how digital marketing is evolving in our age it is – Proliferation. The extremely volatile nature of this subject brings us new digital marketing trends every year. One new app or a feature has the ability to disrupt and reshape the entire internet landscape. For this reason, it is very important for every well-minded marketer to keep in touch with the latest tools available to them. The thing about trends though is that come and go. The talent of a real brand leader is recognizing the ones that will last long from the ones that might fade out in a few weeks. I have compiled a list of trends for this year that are here to STAY and worth betting your money on! Don’t go dipping your fingers in every pie and take your time mastering each of these on at a time.
Would you believe me if I said that more than 5 billion videos are watched every day? Or that more than 30 million people actively engaging in consuming video content on a regular basis? Lets up the ante here. What if I told you the above statistics is just for YouTube. Now put in all the other platforms that allow sharing videos and you get a breathtaking piece of the internet pie! Nothing tells a story better than a well-directed video clip. And if there was one thing we know about homo-sapiens is that we love stories.
The above video is a recent video that really gave me a new found respect for the Bajaj Avenger. Investing in Video Marketing right now. Make sure that the quality is given the highest of priority and you will find an amazing fan base! Youtube has brought out an amazing set of tools to help you with the marketing journey too. Click here to learn all about that!
The Mobile Network
We sleep with our phones at a reachable distance from us. The first thing we see when we wake up is sadly not the face of a loved one, but of a mobile screen. Mobile networking has reached the pinnacle of its existence and there seems no sight of it slowing down either. If any digital marketing trend needs a crown this should be it. The most personal of technology – an extension of our biological self is what mobile phones are for us now. In such a society we live in, don’t you think it is important, that every piece of content that your brand makes has the ability to be showcased it its full-fledged glory on any screen size? Optimizing your website for mobiles is no longer an option – it is a necessity. Always be active on social networks like Instagram that are super famous on mobiles. Having a unique app can give a huge boost in sales. This is majorly beacuse apps can be used to send customized pop up notifcations from time to time! Why would you ever want to miss this train!
Skynet is active! If you do get the Terminator: Judgement Day reference, Kudos! Artificial Intelligence has grown so much in the past few years. Loaded with the ability to defeat World Chess Champions at ease, what do you think is next? Right now we have reached a point where a well-established chatbot is technically indistinguishable from a real human. There goes your Turing test right out of the window! The ability to mimic human emotions and natural language processing make it an indispensable tool in digital marketing. Recent studies show that websites that come with chatbots loaded, get off the chart engagement levels. Visitors are always in search of a human connection. Although it feels like cheating, it is not. Chatbots are more than capable of handling questions regarding customer service issues. If things get escalated, then you can transfer to a human on the other line. More time for better efficient consumer relations. If you have seen the latest Google Keynote speech on the Assistant, you would have noticed its ability to hold almost perfect natural conversations with other people on the line and even successfully book you a diner. The future looks great in this spectrum, let us just hope they don’t get a consciousness!
Instagram Stories! Instagram shook the world with its stories feature. Of course, it is a blatant ripoff of what Snapchat was doing for years, but Instagram managed to pull it off successfully. You know why? It is because of the 800 million + growing user base. Stories provide an extremely addictive platform to interact with your followers. The destructive nature of these posts is so sinisterly hooking. As a brand, you can use your Stories to give your audience a sneak peek of what goes on behind closed doors. Everyone loves a little secret. This slice of life can help you connect with your audience on a more personal level. The pictures and videos that are to be put on are in the 9:16 ratio. Creative use of this platform can do wonders for your brand! For that, you need a good amount of followers. Click here to learn how to get that too!
What other digital marketing trends do I have to know?
The above four are the most prominent trends that you need to know for this year. What may happen tomorrow is an entirely different story. Digital Marketing trends are how shall I put it – trends! The very definition of trends is that they are constantly evolving and changing with the times. Keeping up to date with the latest blog websites can help you know what might be lurking around the corner. A good source for your daily digital marketing knowledge would be Adhuntt. Experts in the field can help you keep that edge and maintain it over time to become leaders in the industry! Good luck with your brand!