Bounce Rate Problems? Let’s Fix That!
Web design can be a hard job. Tending to your client’s specific requests without destroying the entire design can be frustrating work. Hundreds of hours in and finally when you are done, you sigh a big relief and go live. But after a few weeks, you realize something. Even though the pages are elegantly designed and pretty much perfect in your eyes, analytics might state that the conversion rates on them are really low. This can be a huge blow to your confidence. One of the main reasons why happens is because of a high bounce rate.
What is a Bounce Rate?
Google Analytics states that bounce rate is the percentage of single-page sessions on your website. It basically translates to people who visit your landing page bouncing off before given the chance to act upon a conversion.
Let’s say you have a well-functioning website with a bunch of landing pages. All that advertising investments and social media promotions are paying off. You are getting loads of traffic to your page. But there is trouble in paradise. Something is way off on the conversion rates. A huge percentage of the visitors leave without visiting other pages on the same domain. A malevolent force within your website is turning off your audience and pushing them away. This means that you have a really high percentage of bounce rate. For increased conversion rates, you should reduce this as soon as possible.
Let us find out why this might be happening and ways to solve it too!
Slow Loading Pages
Here is a fun fact for ya: If your page does not load within 2 seconds, your visitors are going to close and tab and move on. That was fun, wasn’t it! Well, its something you need to know. In a society where patience is no longer a temperament that is desired, we have to make pages that load as fast as the light itself. The landing pages should be perfectly optimized for the fastest load times as possible. You can gladly compromise on a few media elements if it boosts a few seconds on your page speeds.
47% of your visitors will close the tab after 2 seconds of waiting. And when it comes to mobile sites, the case is even more stringent. Every 500 milliseconds of delay is going to cause:
- 26% more frustration
- 8% drop in engagement
Poorly Formatted Content
The biggest enemy in the way for your journey is large chunks of intimidating text blocks. As a content writer, you might be really proud of your creation. It might be a really motivating and informative piece that stands out. But if it is formatted in a lousy manner – you might not be going to get the reach that you deserve. Always make sure that presentation is a priority too. A well-designed content has:
- appropriate white spaces to get maximum visibility
- bullet points that help certain import points stand out
- subheadings that give a gist of what your reader is in for
- images and infographics that are relevant and interesting
Have you visited one of those pages that just get on your nerves? Their annoying pop-ups and cheap buttons littered everywhere just begging for a click. Every inch of the page designed in such a way that they want to sell you something. Back in the day, this might have actually worked. But the new generation has learned the intricacies of surfing the web. We always click the smallest download link on a page because we know for a fact that all the others are going to lead to other annoying pop-ups.
Learn a lesson from all those cheap websites. Don’t jump on their bandwagon. Learn to use a single clear call-to-action at the end of your content. This means that your users have time and peace to actually take in your content before deciding to buy your service or product. Prioritize on quality and at the end, provide a relevant CTA that helps your user to solve their problems.
Horrible mobile websites
Fun facts round 2:
80% of shoppers admit to most of their mobile shopping is done on impulse decisions.
What does this mean? This means that most of the shopping done on the mobile is done in a really fast-paced manner. Consumer psychology( and general common sense for that matter) states that when your visitor approaches your page in such a mindset, it is very important that your website is able to keep up with their pace. Even the slightest lag, load time increase or un-optimization are going to look haphazard under duress. This is why your brand should be ready to invest in optimizing all your content for the website.
You must have got a better idea of what matters in your website after all. Let have a recap of the ways to increase your bounce rate:
- Faster loading speeds for your pages
- Single relevant CTA buttons
- Beautifully formatted content
- Optimized mobile websites
Take these points to heart and make sure that you include them along with your web design process. You can learn about the best ways to increase your conversion rate right here. Keep up with Adhuntt on the best ways to kickstart your brand! Goodluck.