On-Page SEO and how to Keep Up with Google
Google is getting smarter. Whenever you read a blog about on-page SEO, you are sure to run into the words – “keyword density” and “meta-tags”. Enough on that saturated topic, the age-old methods of on-page optimization, although quite effective is talked about way too much. Here a link to the topic just in case.
The latest Google updates have ruffled a lot of feathers. Updates that include Hummingbird, Panda, Penguin and Rankbrain have changed the game for all SEO experts out there. This is why we should be ready to explore the better ways to get your page high on-page SEO. Before that let us take a look at what all this on-page fuss is all about.
What is On-Page SEO
Moz defines this as – ” the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”
We have evolved past the age of just using keywords. New updates and algorithms are tailor-made to bring out the most relevant of websites to the top. Not the ones that just are stuffed with keywords. Yes, keywords are obviously the keynote of SEO, what I mean is that relying on just that can wreck your rating. This is why you should look into all the aspects of your webpage. Analyzing the anatomy of your page and understanding your performance is step number 1. Do not neglect this step. Study your website one more time and check out how all the pages are linked together and the flow within all of them. After you know the ins and out of your site, it is time to get cracking on some SEO!
Make that URL SEO friendly
Did you know that the latest updates on Google have given more importance to the URL names? Yeah, this means that all the old “just for the sake of it” URL names are absolute. Long URLs that string together words on and on aren’t appreciated either.
Just by the look of you know that this one is not going to live up to its peak performance.
Google isn’t a fan of irrelevant keywords as well. Don’t have a URL that makes no sense and is not related to its content. A really good boost to this point is using your keyword as a part of the URL. A good friendly one would look like something like this:
I’m sure that if you are a regular reader of our Adhuntt blog, you might have noticed how frequently I use the acronym K-I-S-S on certain topics. This is because of how important it is to the entire paradigm of marketing. Go ahead and Keep-It-Simple-Silly. Never underestimate the power of straightforward content.
Titles are the backbone that your website is built on. A couple of words that hint the reader on what we can expect from the content. Here a really important point that can be of crazy help:
Start your title with your keyword. Just using this right there means better results on the search page. Once your page gets good on-page SEO, you will notice how your page climbs higher and hight on the SERP(Search Engine Results Page). Once you are in the top five positions, the title of your page is of prime importance. Users decide which website to click on within milliseconds and it is usually very impulsive. This is why titles that speak for themselves are paramount.
The closer the keyword is to the beginning of the title tag, the more weight it has with the search engines. A simple one-step process that can help you loads. Go ahead and exploit this feature on all your web pages.
I know, you must have heard of this a thousand times. Well, it’s because it is indispensable. Google actually penalized websites that are not optimized for the mobile. According to Statista – mobile devices accounted for 49.7 percent of web page views worldwide in 2018. That’s almost half of the entire internet population. Not optimizing your webpage for mobile devices should be one of the seven deadly sins of digital marketing. Forget about on-page SEO, think of this from a user experience perspective. Why would anyone spend more than 10-seconds for a page to load? What would he/she think of your brand when they run into a website with unoptimized images that mess up the entire page alignment?
As a designer, it takes hard work to specifically do all the changes necessary that satisfies two important golden rules.
The fastest load time possible.
Content optimized to align and fit on every device available.
Yes, this is hard work. But trust the process because the rewards are glorious.
We live in times where people spend more time on social media apps that talking to each other. The addictive nature of the social media means there are more and more users hooked every day. We like sharing all those things that we find funny or informative with each other all the time. You might be browsing a website and find a very interesting piece of content. The first thought that occurs to your mind is, “How can I share this with my friend?”.
This is where social media sharing buttons come in handy. Just by the very inclusion of those on your webpage, you can boost the sharing percentage by 700%! Reading about that statistic blew my mind. But looking into it, of course, it makes sense. Being the laziest generation that mother earth has ever witnessed, we love shortcuts to everything. Go ahead and pop that button in your page and watch your content blow up on social media.
Reading the above blog must have given you a more precise idea of the ways you can get that scrumptious on-page SEO. Treading the fine line between SEO and engaging content is an art. Sometimes your brand needs services only experts in digital marketing can provide. Brands like Adhuntt love giving them to you at the best package deals too. Let’s take a recap of what we learned today:
- SEO friendly URLs.
- Titles that contain the keyword.
- Properly Optimized Pages.
- The inclusion of social sharing buttons.
Keep researching and you are sure to bump into topics that can change your brand forever. Good luck!