4 ways to start Traffic Segmentation
Traffic Segmentation can generate 89% Sales uplift and 58% increase in average value. We learned all about the ins and outs of traffic segmentation in the earlier blog. Let’s have a recap :
Segmentation is the process of setting up channels suited for different customers. Allowing such free to explore paths for each of your unique customers and their tailor-made needs creates a strong source for profit and analysis.
You can increase your profits because the customers get a faster and more streamlined shopping experience. The boost in analytical data is even more precious as you get an insight into the strongest and weakest links of your brand.
Now that we are all caught up, its time to look at the effective ways to start traffic segmentation:
Landing Page Personalization
Have you ever visited a website that asks you questions before scrambling to the product page? Yeah, some of the most successful e-commerce websites set up a medium to try to understand what it’s customers are actually looking for. Investing a few seconds for this can save loads of time for the customer and boost conversion rates rapidly.
This is where user-directed segmentation takes the high ground. Just two or three choice answers from your customers can filter out all the unnecessary content and give us the perfect valuable content. Content that your customer admires and adds value to your website is the key. Another amazing thing is how such personalized recommendations can reduce bounce rates drastically.
Adapt your content based on the segment
Play around with your design a little. Of course, plain and simple design throughout can give a sense of cohesiveness and professionalism. But when your customer is browsing through the 30th page of the products list to find out what he wanted, the whole system can become cumbersome. Dynamic pages that shift and change according to the products can be an interesting twist. Suppose you have a beauty shop, and a segmented audience looking for hair products will be better off on a page with elegant design dedicated to good hair along with interesting blogs on hair care and the best products to top it off.
Such traffic segmentation can give you unforeseen insights about your customers. Once you get such data, the first thing you should do is to modify and adapt your blogs and content in a way that benefits the majority sector of the audience. Engagement metrics can get bafflingly high just by this one move! Rewriting entire articles can be hard, but rewarding nevertheless.
Customized E-mail Marketing
Remember that every audience is special and have very specific needs. Everyone who signs up for your newsletter has a different bunch of requirements. Of course, you could send personal emails to each and every one of your customers but if you a growing company, you do not want all of your time to be spent on customer relations alone.
Traffic segmentation can help you funnel in the hordes of customers into specific categories. This can be based on a questionnaire earlier of even the last bought item. Keeping track of consumer buying habits allows us to suggest them with products that they might genuinely like. Actually interesting products that can make their life better. And how do you start this? You can begin just by rethinking your emailing strategy.
Nurture your customers with personized emails. Let’s take an example of how convinceandconvert handles their client Paper Style who sell wedding related products.
Two different buckets, two different shopping experiences. An email marketing strategy as well thought out as this is guarenteed to succeed.
Potential customers that don’t buy
Ah, the window shoppers. Isn’t this the hardest type of customer to catch. Remarketing to such customers is the best way to land that buy. If you are a B2B company, then learn about this particular client in detail. Turn the internet upside down and find out their exact requirements. Now that you have their needs on your fingertips, use your email marketing strategy to appeal them specifically.
Let’s say that the brand is a small startup that sells hippie t-shirts. Now you can appeal to them my a mail that goes something like this – “We specialize in helping startup clothing lines for alternative lifestyles through social media promotions and other digital marketing methods.”
Surely, the targeted brand will be intrigued and contact you. Such promotions are called hyper targetted ads. The thing about this strategy is that you honest that you can handle such a brand. Lying just for the sake of it and letting the brand discover your incompetence in the field will lead to a disastrous reputation for your brand. Take on what you know you can handle and keep learning through the process so you can gain bigger and bigger clients.
Now that you have an idea of the best ways to segment, you can start acting upon them.
Let’s look at the best ways now:
- Personalized landing pages.
- Adapting content to suit the segment.
- Customized e-mail marketing.
- Remarketing to potential customers.
Adhuntt provides the best ways to segment your brand’s traffic to gain the best conversion rates. Having an expert in the field lets you concentrate on the actual product than about the marketing. Good luck with your brand!