Why starting a blog for your small business is important
Blogging for small business, an introduction
As a brand creator is quite impossible to not be obsessed with your own products/services. Millions of thoughts on manufacturing, distributing and marketing going around in circles can take a toll. Take a step back and rethink your entire strategy for a second. No ones think about your brand as much as you do. The truth is that people don’t flock online and click through pages just for buying your stuff. The primary reason why people spend time on the internet is – information.
You can find a very interesting trend in recent marketing. We notice how the brands pushing their products down their potential customer’s throats without any information to back it up have failed miserably. Countless startups have failed and lost millions in investment just by choosing a wrong marketing strategy. But all the methods one could attempt, there is one that never fails and has stood the test of time.
Blogging for small business is what this article is about. If you have a small business, would you rather have a fountain of information that all audience can drink from or be just like those corporate machines and churn out mindless ads? Blogs differ from all the other methods by being genuine sources of honest information. Remember that your customer wants a solution to his problem, not hear about the awards your company won. By writing on topics that interest them – the climate of your industry, the problems you face and the solutions you offer or tips and tricks to get the job done themselves – you are creating a different image for yourself. Now in the eyes of your potential customer, you are a pure source of knowledge. Being this in a competitive industry has countless benefits. Your blogging for small business now has created a beautiful organic following that can think for themselves.
“70% of clients prefer to get to know a business through reading articles vs ads.”
Let us take a look at the ways your blog can help your small business.
Lead Generation and Customer Acquisition
Did you know that a blogging business has 165% more lead growth than a business that doesn’t blog? Expert information on certain topics is always in demand. The system is so full of itself that every brand is just promoting themselves over the internet. Taking a stand for quality and giving expert opinions without being pretentious can revolutionize your marketing campaign. This is the best way to build trust and add value to your brand. Authenticity in a competitive industry is something that many brands are fighting for. By writing blogs and giving honest opinions and a new perspective can increase your brand’s image. Once you have established yourself as a source of good content, expect return customers. This gain in credibility can lead to higher conversion rates and help boost your customer acquisition too.
Having a blog on your website is quite the responsibility. Once you have established yourself as a brand that likes educating its followers, you have placed yourself on the pedestal. Now is the time where you should focus on quality, not quantity. Write one blog per week that is fun and filled with amazing content rather than an article that is barely thought out published on a daily basis. 97% more inbound links are a guarantee if your blog is an integral part of your marketing strategy. Do not go on the cheap unethical path of keyword stuffing or other such activities. Google has taken a strong stance against such methods. Your brand website domain authority could take a beating. The best way to boost your traffic is by writing engaging creative blogs with flair and then use social media platforms like Facebook, Twitter and Instagram to share them with all your followers. Keep at it you are going to see a spike in traffic for sure.
Increase in Sales
“If you hang around the barbershop long enough, you are going to get a haircut.” – Marcus Sheridan
Blogging is the best way to let your potential consumers understand you know your business. Taking an alpha male stance in the market means that you assure confidence in their minds and that they trust you. Being looked upon as a teacher in the industry does have its perks. Of all the kinds of customers your blog can have, the readers of your blog are the best. A following built upon mutual education through blogs share a close bond. This means that your consumers will be loyal and you can expect your product value to be added through word of mouth. Repeat buys and boosts in subscriptions are going to be expected – Oh but all of this is only if your blog is focused on quality and meet high standards. Plagiarized content will me just met with ‘meh’s and the people will move on.
Trust and Brand Value
All the above breadcrumbs lead to this compelling golden goose – Trust and Brand value.
People hate obnoxious self-promoting ads that as so full of themselves. Be a source of information. A fountain of knowledge that adds value to your brands – a metaphorical sensei in its own nature. Once you have positioned your brand in this way, the way the audience perceives your brand will change. You are no longer just your product/services. You are now something bigger – you stand for an idea – a sign of change and education. You are now a thought leader in your industry. This is the pinnacle of your brand venture. Concentrating on this can make sure that your small business blog is a success.
Let’s look back at what we have learned in this blog. Blogging for small business can help you win the following:
The most important thing you need to understand is how quality should be your prime focus. Don’t resort to hiring a cheap writer who just plagiarizes. Even though you are going to be getting higher SEO initially, once the google bots find out the copied content, your website will take a hit from which is very hard to recover. Hope that this article gives you a better idea of how blogging can help you. Keep following our blog to learn more about the beautiful intricacies of digital marketing, right here at Adhuntt.