4 Social Media Mistakes you should stop making
Brands want to be where the crowd is. Everyone wants to be that brand who relates with its audience on a personal and emotional level; a brand with its own persona and unique crowd; a brand that stands for a cause and promotes a lifestyle. Achieving this kind of stardom is not done overnight. The best way how modern brands try to attain this goal is through social media marketing. Although widely used all over the globe, marketing through social media is something relatively new in the marketing world. This is why even some of the biggest companies fail at them miserably. Let’s take a look at the kinds of social media mistakes you might be doing and how to stop them.
After this you will be able to understand why:
Some social media strategies fail and why some win.
some pages have a huge number of following and are frequently trending
the methods used by your competitors are superior to yours.
Social Media Mistakes
Not having a marketing strategy
Jumping into the world of social media marketing can be a very exciting and new adventure. This is why many brands make the fault of diving in impulsively without any prior set goals and strategies. Trust me when I say this: without a solid marketing strategy, your media presence is going to be a flop show.
We have seen so many brands that come in blazing with elaborate and grand social media openings. But after a few months, the media presence starts fizzling out and before you know it *poof* its all gone. Remember that consistency is the key. Have a goal in mind and make sure that every post you put up works towards the goal.
Your goals can be:
More likes and follows
New sales leads
Staying relevant in the business
Establishing brand authority
Not Knowing your Audience
You may be the best content creator on the market. The only way you can grow and cement yourself as an established brand is by knowing your audience. This one of the most commonly made social media mistakes.
Knowing your audience = Knowing your brand better
One of the biggest advantages of social media marketing is the ability to see and research the effect of your promotions and ad strategies on the audience. You get to find out which of them work and which of them don’t. Get detailed information about the exact demographics. Create social media content that suits your audience better. Adapting your content and ads to your evolving audience can make your brand special and something that people seek out. Isn’t that what we all want?
Ignoring Bad Reviews
Even the biggest of brands deal with this crisis: Negative feedback. What separates a successful brand from a petty one? It’s how you handle criticism. A good example is the recent EA Battlefield V debacle. Battlefield is a video game series that built its success on its impressive first-person shooting action that stayed true to its historical roots. The biggest reason for its success was it’s flawless multiplayer. While all the other games were straying into the sci-fi genre this was one that stood its ground with historical accuracy and reality. But the recent Battlefield V game showed off an unrealistic amount of strong independent women warriors(which no one has an issue with) but ones with augmented limbs? Well, that set off a heavy sigh and lot of bad reviews from the gaming community and when asked to make a statement, the game producers – EA replied, “These are people who are uneducated,” “Either accept it or don’t buy the game.”
Well, guess what happened? Pre-order rates dropped an all-time low of 40% and EA is facing a lot of flak for this. This entire issue could be avoided just by better PR.
The two things that we have to learn from this disaster is:
Don’t deny the existence of the problem or blame the customer.
Don’t apologize incessantly.
Be a source of inspiration. You can start by guaranteeing better service or quality next time. Follow through by actually putting effort to fix the problem. Assurance and well thought out responses can save the day. And whatever you do, never – like EA – resort to personal attacks.
Don’t be a corporate stooge
Some brands can come off as very bureaucratic and formal. If you are an official brand that sells products to professionals of some sort – of course, this is justified. But if you sell funny t-shirts, going with a corporate style is not going to be of any help. Once upon a time, this outlook was totally acceptable, but now in this internet-powered world, this can be a social media mistake. The new generation of customers has changed the game. Millennials expect brands that “get” them are authentic. Honesty and a little dash of sarcasm and puns of the side never hurt anyone. Poke fun at yourself if you mess up somewhere and emanating a carefree work culture can really boost your brand image.
A faceless corporation is out of place on social media. If your messages are going to be a flood of corporate-crafted marketing messages, then the people are going to get tired of you. Trust me. It’s time to let go of your egos and be human.
It’s high time you started learning from your audience and hired a better PR team. Let’s have a recap of some of the social media mistakes you might be doing.
Not establishing a marketing strategy.
Not researching your audience.
Ignoring your bad reviews or deleting the bad ones.
Being a corporate machine.
Trying out digital marketing specialists like Adhuntt who love building brands through social media is a good way to kick start your marketing game. Good luck with your brand!