Does Blogging Still Matter ?
Is blogging still relevant in today’s marketing environment? With the availability of more recent trends like video promotions and social media ads, some of us might be thinking, do I still need to invest time and money on writing blogs. Do you have a voice inside your head going “Are there people who still read and does this actually help in conversions?”
Well to answer that question, let’s take a look at the kind of customers who read blogs. There are people who make impulsive purchases and then there are those who do their research. People like you, ( an assumption because you seem to love reading blogs ) like taking their time to make purchases that matter. In today’s millennial culture, no one trusts big corporations and their fancy words. One of the most convincing forms of advertising in this day and age is surprisingly word of mouth. An honest blogger who talks about things as they are without bias is frankly the only other form of advertising that comes even slightly close.
Why it works
Of course, video marketing is now one of the best ways to get your product out there. If you are doing a product launch, what better way to make your audience go “WOW” than a slick video promo. Blogs are different, and yes they can’t make your readers spit out their coffee and go running to the hills level excited. They appeal to us in a different way. Compelling arguments through unique perspectives have always peaked my interest. Words have a way of taking form in your head. And a well-written piece can be the difference between a thumbs up or a thumbs down.
It’s like reading the IMDb reviews for a movie before watching it straight ahead. Getting a gist of what we are going to invest your time and money is important. And with the scarcity of both of those in today’s mainstream customers, we are more than willing to hear what experts have to say about certain topics.
Don’t Forget about the SEO
Search Engine Optimization has become such a buzzword in marketing right now. There was a time when only the people who worked on websites and marketing experts would know what it means. But nowadays with the shifting all kinds of business to the online realm, almost every brand leader knows for a fact how important SEO is for your brand growth.
Blogging is still and will always be the best way to get better SEO for your brand. Let’s think about this in detail. Suppose you are looking for the best phone to buy less than $300. What is the first thing you do?
You get on Google! That’s right. Now that you are there, you type in the words – “Best phone under $300”. The result page looks something like this –
This a Google result card. This shows promoted content from a website’s blog. This is the most clicked on from this page. Imagine the number of hits that this page gets, just because it has good SEO for this particular keywords. Let’s have a look at the other results below.
See! Every person who is looking for a phone under their budget is now going to click one of these links. I can say with more than 90% of certainty that the phone that they are going to buy is from the top 3 choices from any of these websites. This is the power of good blogging. People rather hear about what experts have to say on the topic. The driving factor here is their honesty and openness to talk about thinks without boundaries.
This creative freedom to make artistic choices without compromising on the website ranking or SEO is what makes blogging so special.
Statistics that Matter
One of the most convincing ways to support your argument is through stone cold stats. That’s a little something I learned from my professor and has fascinatingly applied everywhere in life. Let’s have a look at some mindblowing stats that you might like.
Now that you have an idea of why blogging is still relevant in today’s flashy digital market. You can make the best of your blogs by integrating them into your other forms of promotions. Go ahead and share them on your social feeds to garner more attention. Remember that a brand that wants to make a difference need to spread the word through all channels. How about you don’t stick to one form and diversify your tactics so that you can get benefits from all angles. I would love to hear your thoughts on the topic and answer any doubts you have on the matter. Drop down your words in the comments below and I’ll get back to you as soon as possible. Until next time, Ciao!