How to make the best blog graphics
If you have been blogging for a while you must have noticed a few trends. As a writer, some of the blogs that you are most satisfied with are just plain ones with words that matter. The high quality of reading material that you are offering to your audience drives you further to make a mark for yourself. But as a reader of other blogs, the ones that capture your attention the most are not the most well-written ones. They are the ones designed in the best way.
Well designed blogs with good graphics are what makes a mark these days, even more than the well-written ones. Why is this happening? The answer is quite simple and straightforward. People do not have the patience to read every single word you write. Everyone is in a hurry and many of your readers actually just skim through your content to get a gist of your point. While scrolling through your website at such alarming rates, having an infographic that is attractive can make a huge difference. At that point, the consumer starts processing the data in the form of visuals and imagery. The brain is able to process visual information 60,000 times faster than textual information. This is a fact and this is the reason why you need to step up your graphics game for your blog.
Now let’s brush through some things you should know to get the most out of your graphics.
Choosing the Perfect Color
It is quite common knowledge that half of a website’s entire appeal is based on how well they use their primary color. One of the biggest differences between using an amateur and an experienced graphic designer is the choices in color they make. Have you noticed that all the biggest of brands have a color that they use throughout? Facebook with their blue and Snapchat with its bright yellow!
When we think of this concept in term of your blogs, make sure that you adhere to the color scheme of your website. You can either go two ways with this. One – Use other complimentary colors that make your graphic stand out. Suppose it is a statistic that is supposedly mindblowing, then you choose a color that stands out. Two – If you are going for something more linear and consistent with your brand visuals, use the same palette. This makes your images feel at home right where they belong!
Using the Google Design Color Palette
One of the biggest problems that beginner designers find is that they have no idea of what colors go with each other. Having an eye for the what works and what doesn’t is something you learn overnight. Web designers do not see in colors, they see in hexadecimal. Of you must have seen those too, remember those scary alphanumerics that start with a hashtag? #FFF000 or something like that, I’m sure you must have run into those at least a few times in your blogging journey. Now if you want to make the best out of your blog, you need to start using complimentary colors throughout.
This is where the Google Design Color Palette comes in. Forget about all those hexes, because now you have a complete library of colors that go well with each other.
Using this tool, you can set the primary color and secondary colors to your page. With just a few clicks you will be able to find out the best combinations that work.
Ah, finally we have dipped our toes into the realm of fonts. Of course, I am no expert on such things as kerning, line height and spacing. But as a web site creator and a blogger, there are a few things that I can instinctively feel. I can, just by the feeling in my gut know, what font will go with the other and what will now. For the less lucky of our lot, just listen up. Having a basic knowledge of how fonts work, you can make things work too.
As a blogger, you just look at your fonts for your blog in two ways. You need a font for the body and a font for the titles. That’s it. This isn’t logo creation where we have to spend weeks just finalizing on a font, only to scratch it out the next day. We have more leg space in this matter. So how do I group these fonts?
I just look at them in two ways. There are the Serif Fonts and the San-Serif Fonts. That’s it – keep it simple.
As you can see, serifs have ‘flourishes’ at the end of their strokes while the sans are don’t have them and are simple.
A simple trick is to download an entire font family. By doing that you get around 6 to 12 variations of the same font. These one pair really well and can revamp how your blog looks. Another way to do it is by choosing a sans font for your body and a serif for the title. This technique usually works best for blogs under 2000 words – which is almost every blog on the planet. Sans with their simple edges are easier on the eyes than the serifs.
Get inspiration for popular blogs and sites that are relevent to get a better ideo of how to imporve your game.
I know, this can be a difficult ball game. But having first-hand knowledge of how things work in the graphics department well make things easier for the team. Knowing the ins and outs of the foundations of this art will give you an eye for how things can be improved and how to spice up your old blogs for even better views. Adhuntt’s design team is ready to clear your doubts right now, just drop down your thoughts in the comment section below and we’ll get back to you ASAP. Keep learning new things every day! Until next time, Ciao!
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