Facebook Pixel Update
Facebook Pixel has been an integral part of all brands that take their social media advertising seriously. Here we explore the latest update for the Facebook Pixel and try to make a sense of the importance of it to your business. Okay, now if you have run an Ad on Facebook before, you might know all about the Pixel. If not, it is all right. We all start somewhere.
What is Facebook Pixel?
It’s a little piece of unobtrusive code that is placed on your website. It does not affect the site performance or steals any sort of data – no worries there. What it in fact does is notice that you have a person who has already visited a said website. And with this knowledge it helps track conversions from Facebook, optimize the ads based on collected ads, help target to a more viable audience pool and remarket in more strategical methods. This only happens to people who have already visited your website.
If it was so perfect then why the Update?
Yeah, the Facebook Pixel although harmless was looked at with scrutiny. Recently we all have an eye for privacy and the “Facebook sells your data” case didn’t help the reputation either. After the entire debacle, the company has been working hard to fix it’s privacy issues along with its tarnished reputation.
Facebook Pixel worked entirely based on third-party cookies before. These are just the run of the mill cookies that are used in regular websites. But if we are going to be serious about security for once, “third-party” doesn’t really shout safe and sound. Just for this reason, Facebook decided to fix this up by coming up with this update.
The First Party Cookie Update
Facebook has rolled out this new update where they are switching all their old third-party cookies for brand new more secure first party ones. Let’s have a look at the difference between them both.
This change will be in effect from October 24th of 2018.
What does this mean?
A lot of browsers these days are not allowing the free usage of third party cookies. If you use Apple devices, you must have known that the default browser Safari is not a big fan of the entire concept. They have full on disabled this for Safari and Facebook’s latest update is the perfect workaround to this barrier. Now you get all the advantages of having cookies, without the security risks.
I believe that Facebook is taking the right path towards a more protected and synergized business environment through this move. We can now run ads and analyze our audiences without any quips. The consumers have a more secure platform to browse and explore their options on too. All in all, good job guys. If you have any doubts or thoughts, do drop them below in the comments and I’ll get back to you soon. We at Adhuntt love keeping you up to date with the latest digital marketing news and if you want to stay ahead of the competition to follow our blog. Happy learning! Until next time.