3 Must Haves for Conversion
Building the perfect brand is hard work. Right from your brand culture to your vision, you shape and mold every block of your brand. After hours of hard work on your product and all those dreams and images about how to market your product, you finally roll out your website. The big day – your brand is finally out there.
Once you are done with the SEO and Design, your analysis predicts good traffic to the website. And yes it does happen. If the promotions are done reasonably well, your website is going to receive a lot of traffic. A unique brand that stands apart from the crowd is always loved by the audience. But then something happens – you realize that you aren’t making money. What’s the point of having all that traffic when it doesn’t convert?
YOU NEED CONVERSIONS.
A dedicated audience base is one that doesn’t just love seeing your product, but one that is willing to buy it! Remember this. There are 3 things you need to remember if you want to start getting better conversions. 3 rules that if followed correctly can save your failing brand! Let’s just jump into it right now.
Set your Goals
Your vision is what defines your brand. It’s just as important as your product. How do you want your brand to be perceived by the public? This plays a humongous role in how you progress and evolve. You might have heard a lot of success stories where failing brands are revived to utopian glory by skilled creative directors. This edge is what you need too.
Once you have a future vision set up of how you would like things to be, the next step is to split up the entire plan into separately accessible goals. These goals can seem very different but work towards the overall development of your brand as a whole. How about making the goal of your first ad campaign to be collect the emails of all the visitors. This can be done through pop-ups and once you have them, these customer emails can be used for retargeting. It doesn’t have to be just this, you can Target Specific URLs with outstanding landing pages that glue your visitor’s eyes onto the page. Whatever the goal is, breaking it down into bite-sized parts is the best way to proceed.
If you are an e-commerce website, offers are going to be the bread and butter of your marketing strategy. Just putting your products on a sale isn’t going to be enough. We need to bump up your game. Get that cart full and overflowing with flashy graphics that attract customer’s attention.
The first trick you need to learn to sell a successful offer is by being relevant. The majority of customers today are well educated and keep up with the times. As a brand, you should be ahead of the times and notice trends before they start to even pop up. This lets you be a trendsetter rather than another one of the bandwagon boys.
There is always something that your customers are not satisfied with. This is called the pain point and should be what the focus of your offer. You should be able to offer the best value on stuff that matters. Take some time off other stuff and do focus on the most important thing about your business – your customers. This means having an in-depth knowledge of their likes and dislikes. Sculpt your offers to match with these and you’ll notice a glaring uprise in your sales.
Every Customer is different. Your tastes can be different based on the country you live in, your culture, your lifestyle and your income. All your customers will not react the same way to your ads. This is why you need to create ads that target a specific audience. This means that you will have different kinds of ads that appeal to different sections of the audience. Sales will take up drastically.
Tipping your toe into unknown waters before splashing it is a good idea. Always test out your ideas with a small random circle. Check out the reception and make sure that the sources are reliable. This means that you will have data to back up your bold strategies. Going in all guns blazing is way more effective if you know directions of the target.
I believe that this article has given you an insight into the better ways to get that conversion points flooding in. Remember that just reading and learning is not going to help you out. Start working toward your goals and act on them one by one. Set Goals, Offer Value and Test before campaigns. Keep yourself updated with the latest digital marketing happenings to stay ahead of the curve right now with Adhuntt. If you have any doubts or thoughts, feel free to share them below in the comments sections and I will get back to it as soon as possible. Until next time.