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All about the Google Penguin Update

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All about the Google Penguin Update

Google is known for being very careful about keeping its algorithm up to date and without loopholes. There are many unethical practices over the internet that can give certain websites an unfair advantage in the Search Engine Results Page. This is why the Google team is very involved in making sure that they have a level playing ground so that websites can contest with equal opportunity.

A lot of websites in recent time succumb to cheap parlor tricks like using link networks to buy off backlinks. Such websites are notorious for ruining the entire Google experience so that these subpar web pages turn up on the front page. And thus the dawn of the Google Penguin.

Google Penguin

The Google Penguin update was the major one in a slew of updates that Google released along with it.

According to search engine land:

“Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular, those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.”

Link Disavowal

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There are a lot of spammy bogus websites out there that can really ruin your website experience. They can generate bad links and lead to Google Penalties. This is why Google has come up with the Google Link Disavowal tool that allows you to select and block the link juices that are coming from such websites. With this tool, you are quite safe from the bad and unethical side of the internet. Let’s hear what search engine land has to say about this.

“Google’s link disavowal tool allows publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites. Some sites want to do this because they’ve purchased links, a violation of Google’s policies, and may suffer a penalty if they can’t get the links removed. Other sites may want to remove links gained from participating in bad link networks or for other reasons. The disavow links tool launched in October 2012, and more about it can be found in our coverage below.”

Final Words

Now that you have an idea of what the penguin update is all about, you can tackle you SEO problems with ease. Is your brand ranking far below that you want it to be? Things not working as good as you want it to? Having an SEO expert by your side is the best way to sort out all your Google problems. We at Adhuntt have been pioneering the SEOs of brands so that they get the attention they deserve. Check out our services and contact us to get a quota right now! Until next time.

 

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