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Google Ads & Facebook Ads – A Mistaken Rivalry

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Google Ads & Facebook Ads – A Mistaken Rivalry

For newcomers in the digital marketing scene, this is quite the troublesome topic. They get confused between Google AdWords( now Google Ads) and Facebook Ads. Twisting their minds over which one of these platforms might be the best fit for their brand. Drawing out tables and charts figuring out the pros and cons for each of these has an advantage over the other. This is, of course, a major rookie mistake that most newbies in the digital marketing network face. If you have made the decision to build your brand and get the maximum visibility as possible, you have to use both of these platforms.

Integrating the strengths of both these advertising platforms will give you a huge advantage that will help you rise above competition. So let’s stop pitting Google and Facebook against each other and try to understand the best way to combine their efficiency. Funneling all that power into your brand can help create engaging ads that can help you stay relevant and visible for the long haul.

Paid Search

This is where Google reigns supreme. If you have used Google Ads to buy keywords you probably know how it works. You start off by bidding for keywords that satisfy two conditions. The conditions being – These keywords should be very relevant to your design ie. your brand. You have decided to create a brand that provides people with a particular product or service. But there is something about your brand that defines it and sets itself apart from the rest of your competitors. A good place to start would be by bidding for such keywords. Try “best [your product] near me” to get an idea of what I am talking about. Once you have that under the hood you can move to long tail keywords. These get really specific and usually cost a lot lower than the most searched ones. But you should understand that people searching for a very specific or particular product usually convert to a sale a lot easier. Being a PPC based advertising platform. The PPC here stands for Pay-Per-Click. A said amount will be deducted each time a visitor clicks your ad. This is why designing your landing page in the best possible way is of prime importance.

Paid Social

Facebook with over 2.27 billion users worldwide is the biggest marketplace on earth. Putting up your ad on this highway is can a very lucrative move on your part. Word stream goes into detail on how this can help your business:

Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. With the highest number of monthly active users (or MAUs) of any social network in the world, Facebook has become a highly competitive and potentially lucrative element of many business’ digital advertising strategies. Although advertising on Facebook can be thought of as similar to AdWords, in that advertisers using both platforms are essentially promoting their business via the Internet, this is where the similarities end. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and the ways in which they behave online.

Integration

Now that you under how Google Ads and Facebook Ads differ from each other, we can move onto using them both together for maximum benefit. Google Ads can help you find new customers. On the other hand, Facebook helps new customers find you. This is the basic difference between both of them. At Adhuntt we don’t just stick with one tool for your business. We find the best way to get you good exposure through an efficient combination of all kinds of technology. Read and learn more about digital marketing trends on our blog right here!

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