Digital Marketing Secrets for 2018
With 2018 almost at an end, we have seen a lot of trends come and go. One of the biggest things that you can notice with the current generation of business is that a lot of brands just rely on fads to sell their product. You notice a popular #hashtag or a funny meme – “Let’s make a t-shirt out of it!” is the first place a regular entrepreneur’s mind goes to. I am not saying that this is going to earn you money. Of course, when a product is relevant it is going to sell more, but you should never forget what your brand is about. Building a brand image that goes beyond just the product is what you should aim for. You should aim to hold a status symbol – a storyteller – a brand that stands up for something. You can choose whatever your selling point is but make sure it is not something based on a trend – but on a sustainable goal-oriented plan. This is your first digital marketing secret – Know your brand.
Build Your Audience Persona
Now that your brand has it’s own persona, it is time to build your audience. Think about their tastes and likes. Market your idea in such a way that your brand comes out looking exactly like what they are missing out in life. For example, when you ride a motorbike, you are a part of a different lifestyle. Right from the way you dress to the way you carry yourself – you exude this biker identity. Let’s say you are launching a line that appeals to such a demographic. The best way is to go do your homework and find out exactly what they like. Not a cheap imitation, not a half-assed measly attempt at it, but a real full blow plan on making your brand shine this aura. Once you have that nailed down. you can start marketing yourself in that way and the crowd that finds this appealing will follow.
Emarketeer has this to say about the importance of visuals for your digital marketing campaign. The online world is a visual network in today’s day and age. From memes and gifs to images and videos, a visual element is almost always present and successfully engages users. A study shows that 94% more views are achieved when you add relevant images to the content.
Keeping these facts in mind, it is important for your marketing strategies to be visually interactive. An example of this is how VenturePact, a software development company, decided to launch an interactive calculator for their customers which led to a traffic boost of 15% and a 28% increase in conversion rate.
There are many digital marketing secrets that you can exploit to boost your brand’s performance. Will all that noise in the digital landscape, your best move is to start fortifying your brand by reaching out to niche pages that you really vibe with. Just putting out content is not enough. Step up your game and go network. Create connections that last. Adhuntt Media can help you revamp your brand image and take things to the next level without burning a hole in your pocket. Drop down your thoughts in the comments below and I’ll get back to you soon. Until next time.