The Easiest Guide for Optimizing videos for the web

The Easiest Guide for Optimizing videos for the web

An increasing amount of web pages have implemented the usage of a video that automatically plays on the homepage. Take note that these videos usually load really fast and do not affect the performance of the page. This aesthetic element can give a classy look to your site. It can set your brand apart from the static drool that many brands settle for. But how do you do this without affecting your page loading speeds? This blog will help you understand the ways to optimize your videos for the web. This is the generation of HTML 5 and let us learn all about this.


Clipchamp is an online video studio that helps you make the best out of your videos. They had this to say about compression of videos for the web. The first one relates to files often being too large when they come out of editing or authoring applications. The aforementioned is a big issue as limited bandwidth and poor internet connections can lead to videos pausing and buffering a lot before they’re loaded in full. Thus, what’s supposed to be a nice design feature that adds to the overall impression of a website can turn into a nuisance for visitors if they have to wait for all elements to load and display correctly.

Converting for HTML5

When you work with a videographer who handles terabytes of raw footage how to know for sure that that’s not going to work right away for your page. After all the editing and clean up, you move to postprocessing. After the final render, you are left with a clip that would make a slow computer crash. This uncompressed formats are of very high quality and would never work for your website.

MP4 and WebM are arguably the most common video formats for web use. Due to possible licensing issues with MP4, it’s best to convert videos to WebM (VP8) before using them on websites and optionally provide an MP4 (H264) video as an alternative for browsers that do not support WebM. This is important so as to ensure videos get accepted by as many browsers on as many phones, tablets, laptops and operating system combos as possible. Unfortunately to-date, there is no one format/video codec/audio codec combination to rule them all. I found this interesting article about all kinds of web video formats and how they each can be used. Check it out if that’s something that piques your interest.

Stream Directly

In the earlier iterations on the internet, videos had to be fully downloaded into the background before they started playing. But with HTML5 and recent advances in streaming technology, you can actually play high-quality videos that will play smoothly without buffering. Almost everyone has a decent internet connection and these videos will play seamlessly. In case you have a slow internet connection, you can choose to load a static image for faster loading speeds. Go ahead and optimize your page for mobiles too. Make that a priority for maximum performance.

Final Words

In Adhuntt we tread that fine line between giving the best looking website experience without compromising on speed and efficiency. Interested in learning more ways on how you can optimize videos for the web? Let us know in the comments below and also in reach us out so that we can help you find your best brand experience right now. Until next time.

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