Augmented Reality for your Brand
What’s the first thing that comes into your mind when you hear the words augmented reality? If it is Pokemon Go, you are on the right track. Augmented Reality is the technology where using complex algorithms and real-world tracking technology, the camera is able to identify, place and play around with 3D objects. These 3D objects can be shown to interact with real-world objects and this truly is fun to watch. Motion Stills, an app made by Google is quite the master at this. The app uses your camera and you can choose from a wide variety of fun avatars to place then in the real world. The squiggly spider is my favorite and its movement over real surfaces like table tops look believable.
Now, why am I talking about all this? As a brand owner, you should be always on the lookout for new ways to market your technology. We here at Adhuntt after research find that AR technology is here to stay and is not just a fad. Investing in creating a marketing campaign that uses augmented reality at its core can boost your visibility hundredfold. AR isn’t just fancy 3D avatars rolling on the floor or Pokemon. It is the Instagram filter that tracks your face, the Snapchat pup eyes and all that encompasses overlaying an effect on a real-world object. Let us look into this in detail and learn about it.
The Snapchat Gatorade Lens Success
Snapchat’s wacky Lenses, which allow the user to transform their face into different shapes and concepts, aren’t for every company. But if you think that your brand’s next campaign could benefit from a fun promotional animation on Snapchat, consider investing in Sponsored Lenses. For example, for the 2016 Super Bowl, Gatorade created a memorable Snapchat Lens which poured a bucket of Gatorade over the user’s head. The campaign was viewed more than 100 million times in 24 hours and was still going strong even after the Super Bowl ended. This was what Clickz had to say on the topic. They also mentioned the future it holds for Instagram.
Is Instagram Next?
I found the article written by Rebecca Sentance to be really informative for my study about the future of AR on Instagram. Here is what she had to say about the topic:
Instagram is determined to maintain its popularity and find new ways to grow even stronger.
Fun and creative filters and the introduction of augmented reality to its platform prove that there could be more ambitious plans ahead.
Sponsored filters are already present on Snapchat, which means that it’s only a matter of time before Instagram explores similar possibilities. This could be a big opportunity for the platform to monetize the use of AR technology, in a way that will push more and more brands towards getting on board with this new technology.
Even with the tools we have now, marketers are still realizing that there are new creative ways to tell a story about their products, giving rise to further innovative ideas for their marketing strategy.
Building on the idea of UGC (user-generated content), Instagram could allow users to create their own filters, by taking advantage of Facebook’s new AR tools. This may not happen overnight, but it doesn’t seem out of the question.
Geolocation meets AR
What if geolocation became more creative by blending check-ins with augmented reality? This could be a fun way to gamify location services and give Instagram a unique offering to win over brands and users.
E-commerce brands seem eager enough to apply augmented reality in their business, and Instagram can take advantage of this trend. Even the use of its creative filters could encourage brands to spend more time on its platform, increasing the engagement with their audience.
It may be early days yet for AR on Instagram, but it looks to be the beginning of an exciting period.