Shopping on Instagram
Shopping on Instagram is a really seamless and aesthetically beautiful experience. You can integrate your products into your feed without having to jump through any extra hoops. Tagging up to 5 products per picture and up to 20 per carousel is a simple yet powerful feature. All your customer has to do to buy the product is to tap once on the picture for the shop icons to pop-up, and then click on the product that interests him/her.
The thing that interests me most about the feature is that your post is just like any other image on Instagram. It doesn’t feel like an advertisement at all. It’s like a subtle suggestion to your user if they would be interested in buying the product – and guess what – IT WORKS. More than 90 million accounts tap on a shopping icon to learn more about your products every month. Let’s learn all about this!
Reach your audience and active shoppers
When you create an Instagram post with tagged products, the post will be shared with your Instagram audience and Explore, where 200 million accounts visit daily. On Explore, your shopping posts may be shown to people who demonstrate a strong interest in shopping, and potential interest in your brand or products. When you feature products in Stories, your audience can easily access product information in an interactive and authentic environment.
Nurture interest and easy purchase
Shopping gives people quick access to product pricing and details. After tapping on a product tag in feed or product sticker in Stories, people are taken to a product description page on Instagram. From there, they can tap “View on Website” and go directly to this product’s Page on your mobile site to make a purchase. They can also continue browsing other products you have featured in shopping posts or Stories from the Instagram product description page.
Instagram Stories and Shopping
Instagram Stories make full use of the mobile screen, offering businesses a beautiful, distraction-less canvas. Stories is now a daily destination for more than 400 million accounts globally, and one third of the most viewed Stories are from businesses.
Businesses using shopping on Instagram can now use product stickers in Instagram Stories in addition to product tags in Instagram posts. With product stickers in Instagram Stories, people can quickly access product information and shop seamlessly.
I believe that this blog might have helped you understand how powerful of a platform Instagram can be for your brand. I would go even as far as to say that if your product is targeting the millennial population, it is even a better space than Facebook. With more than 800 million active users logging in everyday, you should have a have a team that can build your brand image in the right way on Instagram. Adhuntt can fill in that space for you at the best value so that you can concentrate on what you do best – on business and brand building. Do let us know your thoughts in the comment section below and I’ll get back to you as soon as possible. Until next time.