Digital Marketing for Small Businesses – Things to watch out for!
The internet economy sure is booming. With everyone logging into social media and spending more time online than ever, it is time your brand took a good step forward and embraced digital marketing. One of the main problems we notice in mom and pop small businesses is the reluctance to go online. They have been doing things a certain way and change sure is not easy. I personally am not a fan of immediate change either. It takes proper motivation and well thought out reasoning to get there. First-hand understanding of your business model is important. Let’s be honest here, you don’t have to force yourself to get digital marketing if you are not interested. But with the opportunity to attract a whole new world of the audience, the choice can be quite tough. Even if you want to preserve the traditional charm of your business, simply signing up on Google My Business is something you ought to do. It puts your place on the map and no, you don’t need a fancy website or social media account – It’s free and you can do it right here.
Okay, now that we have got that set-up and you are serious about digital marketing, it is time to get down and dirty with the details. As of anything on the internet, there are trends. Trends come and go, but some of those foundations firmly lay down as a part of the everyday internet repertoire. This means that there are certain parts of this lingo that evolve with time. Let’s have a look at some parts of the daily internet subculture that we now take for granted and are waiting to be exploited by your brand.
Social Media Marketing
“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” – Mark Zuckerberg
I am not a big fan of Zucky here and his belligerent attitude towards consumer privacy in general. That being said, he touches on a subject that is something to be pondered on for sure. With Facebook leaning more and more to the corporate side of things, millennials are moving over to Instagram resembling something of a Great Exodus. If your small business is something young and hip, then Instagram a home away from home. But if you handle things that are more professional and corporate in nature, you can’t go wrong with Facebook Ads. It must be said here that Facebook owns Instagram, but they at least on the surface level, function in different ways prominently due to their audience.
The digitalmarketinginstitute had this to say about the current scenario of things:
Many small businesses are jumping on the social media marketing bandwagon, and over 70 % plan to acquire new customers in 2018 using this tool, including 75% of those who plan to use Facebook specifically.
Here are some of the ways small businesses can use social media marketing to drive growth and gain new customers:
- Sharing interesting and relevant content
- Engaging audiences in conversations
- Using social media for customer service, including answering questions and addressing complaints
- Using social media advertising to reach new audiences and convert prospects
- Building brand recognition and loyalty through engagement, commenting and sharing
- Collaborating with influencers to reach out to new markets and increase recognition and trust
- Analyzing data to better understand the needs, wants, and behaviors of customers and prospects
- Gathering user-generated content to share
- Connecting with audiences on a more personal level and building relationships
Bring on the Voice
These are phrases that we hear on a daily basis now. You might think that not many people use voice searches, but the actual statistics are quite staggering.
Globally, smart speaker shipments grew nearly 200% YOY in Q3 2018. Amazon shipped the most devices, with Google close behind. Consumers are recognizing the value obtained from the voice’s user-friendly interactions (Source: Strategy Analytics).
55% of households are expected to own smart speaker devices by 2022. That’s a 42% jump from today’s household ownership numbers
These are not numbers to be taken lightly by any means. The weirdest part of this whole ordeal is that personally, I don’t use the voice search for practical reasons. But projections show that half of all searches by 2020 will be done through voices. And that’s just 9 months away. Keep this in mind. Because this will the driving force for all searches soon. Making sure that all the content on your social feed and websites are optimized for the voice will give you a huge edge over those who are not.
If you are a fan of science fiction you must be quite familiar with this. No worries if you are now. Augmented Reality is that fine line that treads between Digital and Physical Reality. Have you seen all those little kids( and full-grown adults) running around the city with their phones trying to catch “Pokemon”? Yeah, that actually happened a few years ago and that was one of the worlds most used AR(Augmented Reality) app. By letting those cute 3D creatures overlay over your camera screen in your phone, it gave you a sense as if the Pokemon was really there.
Another good examples are Google’s AR Stickers and all those Snapchat/Instagram filters that detect your face and make you look like a dog -for what good reason the latter exists I have no idea. But basically, the point is that such technology is all the rage and finding a way to use this to push your product can really make a difference.
Above is a cute little ad by IKEA that lets you find the perfect furniture for your home. Although the video shows them using it for fun, it sure helps the buying process and opens up whole new avenues for marketing. So as a small business, I know that all this sounds a little too much for you, but hear me out. A well-made app – focus on the well made – if gone viral can change your entire world. Food for thought.
What’s said being said, you must surely have a better understanding of what is up in the world of technology and how embracing certain technology can help out your business. We can’t help you with Augmented Reality, but we at Adhuntt Media sure as hell know our Digital Marketing. Right from handling your social media profiles to brand identity overhauls, we can revamp your design to suit your high goals and ideals. Enough talk, if you are interested, just check out our free demo. If the information we give you is impressive, you can go ahead and sign-up on our best value for money packages. If not, no commitments, the information we dug through with our deep analysis will surely help you none the less. Adhuntt Media is the name and branding is the game. If you liked my blog( or not), be sure to drop down your thoughts in the comment section below, and I will get back to you. Thanks for reading through and good luck with your brand.