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digital Marketing

The recent Cambridge Analytica scandal with Facebook has made us realize something important. Never take your privacy for granted. When we sign up to social media site such as Facebook, we often pay the price of giving away personal information. Personal information that can be accessed by anyone in the world. When we look at this from another angle we realize a very frightening truth. These companies have so much information about us. Right from our...

Facebook has been lurking around trying to reach its grubby paws all over the internet. Not to show the billion-dollar corporation in a bad light, but yeah this has been happening for some time. Right from the acquisition of Whatsapp and Instagram, right now Facebook in jumping into a new realm. The realm of job hunting and employee recruitment. I guess you can say that this was a long time coming. The Learn with Facebook has...

Anyone who has done any sort of shopping or booking through an online portal can notice a trend. The more a product or service is in demand, the more costly it is. The perfect example is hotel bookings. Booking a suite for your vacation costs much less during off season times. But during the holiday season, I'm sure you have seen the price skyrocket to as much as 300% at times. This unbelievable hike in the...

For newcomers in the digital marketing scene, this is quite the troublesome topic. They get confused between Google AdWords( now Google Ads) and Facebook Ads. Twisting their minds over which one of these platforms might be the best fit for their brand. Drawing out tables and charts figuring out the pros and cons for each of these has an advantage over the other. This is, of course, a major rookie mistake that most newbies in the...

Images make up the cornerstone of your website. In fact, it's not just about your website - but about your entire brand image. You need to understand that there will be visual elements that can tell your story better than a million words. Things change all the time too. Our eyes can get used to certain trends and expect them elsewhere too. This happens on a sub-conscious level, and this is where you need your graphic...

This is it, guys. This is the metric that everyone boggles their mind over. TRAFFIC. As a brand owner, you obviously want the most amount of visitors on your page. I have seen a lot of business' whose brand pages are really well designed. They are really works of art but yet, something is missing - visitors. Is your brand failing and do you feel like whatever you do, the numbers keep dwindling every day? Let...

The holiday season is coming and I can already hear Mariah Carrey singing at every street corner. Almost all business' are working on their Black Friday and Christmas specials. Stock clearances and all-out sales are going to be hitting every brand on the street now. With all this competition and heat picking up, what is your gameplay for the following months? Are you going to launch a brand new Facebook ad campaign with new graphics? Are...

Getting to the top page on the Google search engine results page is not an easy affair. This can take months of careful planning, dedicated SEO services and relevant + consistent blogging. Not just that, you have to go ahead make sure that all of your sites are getting indexed by the Google crawler in the fastest rate so that you get the best results -FAST. How should I get this done? Getting your site indexed fast is not...

Google is known for being very careful about keeping its algorithm up to date and without loopholes. There are many unethical practices over the internet that can give certain websites an unfair advantage in the Search Engine Results Page. This is why the Google team is very involved in making sure that they have a level playing ground so that websites can contest with equal opportunity. A lot of websites in recent time succumb to cheap parlor...

Images sure do change how a blog can look and feel. If you thought that keyword analysis and hitting the right words on the blog was the only way to score good SEO, I would have to let you know that there a plenty of other ways to get it done too. Images and bright graphics are the best way spice up a boring old blog. Not only does it give an entirely new ambiance to...