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digital Marketing

Never underestimate the power of a good influencer. Some brand ambassadors have been able to turn entire brand images upside down and give them a huge boost. For a long time, event marketing and influencer marketing were considered to be completely different things. But recently, things are changing. These completely separate spheres of marketing are blending closer into one. This blog will help you understand the best ways to use your influencer for the best results in...

I don't want to go on another rant about how things were so easy in the good old days, but *clears throat* here we go again. All you needed was just a radio ad. Investing money on a radio ad in prime time meant that you could reach out to a measurable amount of customers. And the results were streamlined and to the point. You could actually statistically record the amount of increase in sales during...

As a brand owner, you must know that all of your audiences aren't the same. Knowing this means that you need to take a better approach to your ad campaigns. The same ad is not going to appeal to all of your audiences. Based on their past interests, browsing patterns and location you can get an idea of the kind of needs they have. Data-driven marketing is the best way to get the best out of...

Designing, how much ever you love, can get grueling after the 15th edit that your client suggests. "Why doesn't he like THIS? It's perfectly alright!", I hear your mind rambling on and on because obviously, you know what looks good and what doesn't. But finding that fine line where you satisfy both your client's wishes and your own conscience is pretty darn hard. Frustrating as it sounds, there are a few ways how you can calm...

Twitter just released their quarterly report and the results are quite frankly astonishing. The user base has dropped a whopping 9 million. But don't fret, these numbers are expected. Its all a part of the bot crackdown that Twitter has been undergoing under the hood for some time. There is a sea of bot accounts that litter the twitter user space. They have no other use than to spam active followers and dull the overall user experience. Using their...

Building the perfect brand is hard work. Right from your brand culture to your vision, you shape and mold every block of your brand. After hours of hard work on your product and all those dreams and images about how to market your product, you finally roll out your website. The big day - your brand is finally out there. Once you are done with the SEO and Design, your analysis predicts good traffic to the website....

It is quite impossible to even consider the fact of working in an alternative timeline without E-mails. Right from all those back and forth banter exchange to those important documents that you have to send before the deadlines - it's the metaphorical glue that holds all your departments together. And I haven't even started on E-mail marketing campaigns that your brand might have ventured into. Now that we have established the indisposable nature of emails for...

Facebook Pixel has been an integral part of all brands that take their social media advertising seriously. Here we explore the latest update for the Facebook Pixel and try to make a sense of the importance of it to your business. Okay, now if you have run an Ad on Facebook before, you might know all about the Pixel. If not, it is all right. We all start somewhere. What is Facebook Pixel? It's a little piece of...

We take search engines for granted. My homepage is literally Google. And without having to make a wild guess, I can say with confidence that its the same story for a whole bunch of you too. With the domination of Google Chrome as the preferred browser and the demise of the Internet Explorer, things even are more straightforward now. Google is your go-to guy for anything on the internet. I tend to judge people who use...

If you have been blogging for a while you must have noticed a few trends. As a writer, some of the blogs that you are most satisfied with are just plain ones with words that matter. The high quality of reading material that you are offering to your audience drives you further to make a mark for yourself. But as a reader of other blogs, the ones that capture your attention the most are not the...