Top

digital Marketing

Is blogging still relevant in today's marketing environment? With the availability of more recent trends like video promotions and social media ads, some of us might be thinking, do I still need to invest time and money on writing blogs. Do you have a voice inside your head going "Are there people who still read and does this actually help in conversions?" Well to answer that question, let's take a look at the kind of customers who read...

Isn't it time to step up your video marketing campaign? The best way to reach a new flavor of the audience for your brand can be through video promos and ads. Rank YouTube videos and gain unlimited reach by harnessing the potential of the world's second largest search engine. YouTube is bigger than Gmail and just behind Facebook. With more than 4 billion videos watched every day, it is a force to be reckoned with. 1.8 active...

The SEO race is a really hectic one. Every website is fighting to be the king of the hill. The hill here is - Google's search engine results page(SERP). All this fuss to get to the top tempts many brands to go all in. They put all their strategies out in the open and use many techniques aka shortcuts without learning about the long-term consequences. Often such rushed decisions lead to very bad outcomes. It is time...

The year is 2018 and hashtags are now a part of everyday vernacular. You probably have even commented the words #burn on a savage comeback post somewhere on social media. Hashtags have found an irreplaceable place in pop culture and even our lives - redefining the ways we consume online content. Millennials are more familiar with the #ThrowbackThursdays than basic national history. The profound effect hashtags have on social media and the categorization of posts on your feed...

Brands want to be where the crowd is. Everyone wants to be that brand who relates with its audience on a personal and emotional level; a brand with its own persona and unique crowd; a brand that stands for a cause and promotes a lifestyle. Achieving this kind of stardom is not done overnight. The best way how modern brands try to attain this goal is through social media marketing. Although widely used all over the globe, marketing...

Blogging for small business, an introduction As a brand creator is quite impossible to not be obsessed with your own products/services. Millions of thoughts on manufacturing, distributing and marketing going around in circles can take a toll. Take a step back and rethink your entire strategy for a second. No ones think about your brand as much as you do. The truth is that people don't flock online and click through pages just for buying your stuff....

Pinterest has evolved from its niche designer-friendly community into a more public and widely accessible social media platform. With more than 150 million regular users, Pinterest is one of the fastest growing platforms in the business. A 4000% increase in users in the past 6 months is no joke. It is a force to be reckoned with and not just another run of the mill app.  One of the most unique features is how seamless the gap...

Traffic Segmentation can generate 89% Sales uplift and 58% increase in average value. We learned all about the ins and outs of traffic segmentation in the earlier blog. Let's have a recap : Segmentation is the process of setting up channels suited for different customers. Allowing such free to explore paths for each of your unique customers and their tailor-made needs creates a strong source for profit and analysis. You can increase your profits because the customers get a faster...

It doesn't matter the kind of business you run. You might be the biggest B2B retailer in your city or a small garage brand trying to make it big - you both have a common denomination. You have a varied audience looking for unique solutions. How small or big the scale might be, traffic segmentation can help realize the potential of your brand by personalizing their shopping experience. Funneling all your customers through the same channel is...

The internet is going mobile. People are rapidly shifting from using desktops to smartphones and tablets. Probably an unheard word 7 years ago - mobile optimization,  is now such a necessity that it may be the final decider between the making or breaking of your brand. The number of people who live their online experiences through mobile engagements is at an all-time high. Exorbitant amounts of internet traffic are now generated from the palms of your hand...