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digital Marketing

Google is getting smarter. Whenever you read a blog about on-page SEO, you are sure to run into the words - "keyword density" and "meta-tags". Enough on that saturated topic, the age-old methods of on-page optimization, although quite effective is talked about way too much. Here a link to the topic just in case. The latest Google updates have ruffled a lot of feathers. Updates that include Hummingbird, Panda, Penguin and Rankbrain have changed the game for all...

Web design can be a hard job. Tending to your client's specific requests without destroying the entire design can be frustrating work. Hundreds of hours in and finally when you are done, you sigh a big relief and go live. But after a few weeks, you realize something. Even though the pages are elegantly designed and pretty much perfect in your eyes, analytics might state that the conversion rates on them are really low. This can be...

Every brand requires a video marketing team. Did you know that videos were the most consumed form of content of the internet? Blogs sure are the best way to get SEO and can engage regular readers, but videos are the best way to tell stories. Imagine a world without YouTube! Sounds horrifying I know. Believe it or not, YouTube is the world's second largest search engine! With more than 5 billion videos being watched on a...

The sun is about to set as the light starts to fade down the horizon. The silhouettes of the dark woods get more menacing with time. Rob curses on why he even thought hiking would solve his writer's block. Trampling on the damp soil he drudges forward and is soon met with a spectacle. Right in the heart of the forest, the trail he was on for the last few hours tears apart into two different paths. The...

The hustle and bustle around the digital market is getting louder and louder every day. Brands are investing a lot of money in the creation of quality content. All of those pictures, articles, and videos are out there waiting to be consumed by the perfect audience. But a lot of the brands forget about the importance of Content delivery. Choosing the right time and place to upload your post in such a way that can attract the...

I was just talking to a friend about how much fun it was to have random conversations with Siri around 8 good years ago. It was something unheard of in those times - talking to a phone! But right now years after such a complex evolutionary journey that chatbots have had, we just kind of greet the latest offering with a mild 'Meh'. Realising why I was acting like a regular entitled millennial, I decided to take...

If there is one word that explains the boom of how digital marketing is evolving in our age it is - Proliferation. The extremely volatile nature of this subject brings us new digital marketing trends every year. One new app or a feature has the ability to disrupt and reshape the entire internet landscape. For this reason, it is very important for every well-minded marketer to keep in touch with the latest tools available to them....

Advertising on YouTube has always been a hassle. It worked well for the demands of the yesteryears. But in today's cluttered and unpredictable Internet foundation, the base is wobbling. For all these years we had no choice but to stick with the mundane and limited toolset we were offered.  But things have changed now. YouTube has grabbed our hearts again for the best update of the year. Understanding the concerns of advertisers who spend hard earned...

Video consumption has changed. We have evolved. The way video is packaged to the patterns of them being watched has changed. After a lot of push by the brands and marketing companies, Facebook has finally changed it video ad metrics. These metrics are more suited times and reflect the latest trends. Facebook is a company that is built upon quality content sharing within communities. This is one of the reasons why video marketing on it is...

Promoting your new brand online through social media and efficient  SEO strategies can get your website huge amounts of traffic. But did you know that only 2% of your audience base is willing to spend money and buy your product on the first visit? If a 1000 people visit your website, it converts to only 20 people actually buying the product. This statistic can be very disheartening to a lot of start-ups. Many brands believe that just...