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digital Marketing

The digital marketing game is a tough one. Extremely competitive times require you to keep reinventing the wheel, break it and recreate it again to keep thriving. If you are a beginner in this game, before you deep dive into the depths of these waters, it better to know of the dangers that lie ahead. Here are a few pointers that will help you know the difference between the dos and the don'ts of digital marketing. Not keeping...

Social Media is a gold mine to get all that scrumptious traffic that you so crave. Here are the essential tips you need to exploit Social Media sites to increase traffic. Promotions: Facebook, Instagram, and Twitter are currently the best platforms to get in on the action. Instagram especially is trending with millennials. There are two ways to get your content out there using social media. Organic - Publishing your content on various sites with interesting content that...

Google authorship began with as an aspiring idea. Ranking pages based on the quality of the author who has written them. Pages would be ranked based on the author's trustworthiness that leads to better recommendations and results. This idea sprung into fruition 11 years ago back in 2007  on the basis of using digital signatures to maintain records of reputed authors. The Rise This idea kept growing until it reached the next milestone in 2011. This was when...

Want more income per guests, secure more clients, and develop your business? Conversion Rate Optimization is the way to go. In this blog, I will cover the topics on what a conversion actually is, the types of conversion, conversion rate and finally conversion rate optimization.   Let's start with what a conversion. What does it mean? It is the way of getting your guest user(one who visits your website for the first time) from the beginning act of visiting,...

Digital marketing is a tough business. Usually, it requires ethereal levels of multitasking. Managing campaigns, running multiples ads, designing creative websites can be quite the load. This is why investing in nifty tools that make the job more streamlined and easier is a good idea. Here are a few such digital marketing tools that can help you too. Speed Test People need fast results. The number one reason for google's reign over the search engine game is due...

Reputation is reputation, online or offline and for any well-reputed company online reputation management is really important. Managing how your brand is perceived by the outside world is undeniably important. You might have the best of the best product, but what benefit does it have if it isn't perceived for what it is. Online Reputation is forever Longterm accumulation of negative reviews can take a toll. You might just brush off the occasional bad review just for the sake...

There is always room for improvement. Keep that in mind. Sticking to the old guns can only take you so far; Here are a few SEO hacks you can use to push the stagnating boundaries of your brand. #1 Graphics, Graphics, Infographics Who likes reading a lot? We'll personally I do, but a lot of your customers would not be too inclined to read an 1800 word essay about your products and services. A well-optimized page always uses easy...

Remember the good ol’ days when the only way you knew that a new product has hit the market is by seeing their flashy TV ads. The more flashy and loud they were, the more you were bought into it. A lot has changed in the past few years. The Internet Age has evolved us as consumers. Our strategies are better thought out now. Everyone Googles a brand at least once to learn, before buying it....

LinkedIn isn't just for job searchers. Going online and checking through you'll find that there is an unimaginable number of small companies who showcase themselves on LinkedIn. One of the primary forms of getting exposure in the entrepreneurial scene is through a portfolio you the create here. Genuinely interesting articles and imaginative content that captivates the senses is what sets your company apart from the others. With an access to more than 467 million professionals distributed over...

Once your website is up and running, the first thing you’d want to concentrate on would be improving your search engine rankings. There are a lot of ways to approach SEO (Search Engine Optimization). The better your ranking, the better the chance of attracting potential customers through the internet. Rerouting all that traffic back to your website is obviously a priority, the method you plan on achieving this makes all the difference. Let's talk about black...