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digital Marketing

E-mail marketing is such a misunderstood concept. Whenever you hear this word it just reminds you of all the cheap promotional spam you get on uninspiring products. Change your method of approach and you’ll find that it is one of the best ways to reach your target consumers. Here’s why!   #1 Keep in touch Everyone loves a personalized postcard. People buy using their feelings and justify it with logic. Having personal and caring messages sent out to your clients...

Is your slick new website getting the number of clicks it deserves? The design is perfect, the domain name is catchy, the graphics are impeccable, and the content is inspiring. But when you searched for your brand on the search engine it isn’t even turning up on the first page. Is that it? All that work for nothing? Don’t fret, there is a simple solution to all your problems- More Backlinks. This isn’t some mumbo-jumbo word that...

In 2018 - leaving out Facebook from your marketing campaign would not be a wise decision. However small or humble your business is, you can never have enough customers. The world wide web has brought the world closer together. You can sell pickles to Australia from your house if you’re interested. With more than 1.45 billion users, Facebook is skyrocketing into unimaginable proportions. Any sensible businessman wouldn’t ignore a customer base that big. And the icing on...

Google Conversational Search A giant leap in how search engines work, Google’s new conversational search revolutionizes how data is going to be processed throughout the web. A few years ago, the very idea of having a normal conversation with your phone would be proper science fiction material. After Siri from Apple, now language processing and semantics is a huge domain where big companies are investing in. This is because they know that this untapped market is where the...

  Hummingbird- That’s an interesting naming choice for the latest Google search engine update. On asked why Google had a simple but elegant answer: Precision and Speed. Before we get into the gritty details, let's learn what a search algorithm is. It's basically a system that sorts through all the billions of pages in the world wide web to provide you with the most accurate search results. You can think of it as the recipe Google or Bing or...

Digital Marketing goes beyond just SEO and Adwords. The internet is now more competitive than it has ever been before. Saturated with a large number of brands with less value, only a handful are taken notice. These brands are usually thought leaders of their industry. They have their own loyal following and the brand by itself has its own identity. The reason why they are unique has more to do with the way the product is promoted...

Instagram has exploded to cosmic proportions. This a gold mine, an untapped market for your new start-up or your business to flourish on. You've gotta create compelling content that stands out in these competitive times. Instagram's new algorithms are not making things easier either. Here are 10 tips on getting you that much-needed boost.   #1 Relevant Followers: When creating an Instagram account for your brand, you might be compelled to follow everyone left and right for follow-backs. The...