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The internet economy sure is booming. With everyone logging into social media and spending more time online than ever, it is time your brand took a good step forward and embraced digital marketing. One of the main problems we notice in mom and pop small businesses is the reluctance to go online. They have been doing things a certain way and change sure is not easy. I personally am not a fan of immediate change either. It...

Whatsapp has literally overthrown SMS all over the world. The ability to share texts and multimedia seamlessly across the globe without incurring extra charges has changed the way we interact with people now. Creating groups and video calling are all added features that we take for granted. Did you know that out of the 193 countries on Earth, Whatsapp is used in 180 of them. This stat dominates all other app performance data. An unfathomable 1.5...

Shopping on Instagram is a really seamless and aesthetically beautiful experience. You can integrate your products into your feed without having to jump through any extra hoops. Tagging up to 5 products per picture and up to 20 per carousel is a simple yet powerful feature. All your customer has to do to buy the product is to tap once on the picture for the shop icons to pop-up, and then click on the product that interests him/her. The...